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Yankee Candle unveils the perfect summer collection

3/31/2016

SOUTH DEERFIELD, Mass. -- The world's largest manufacturer of premium scented candles is taking consumers on a trip to Margaritaville.


Yankee Candle Company has teamed up with the fast-growing lifestyle brand in the United States to launch the Margaritaville Collection. Candles including Jamaican Vacation, Lime & Sea Salt, Pineapple Breeze, and Mother Ocean await shoppers at retailers nationwide. 


"Our partnership with The Yankee Candle Company makes perfect scents. Each unique fragrance transports you to an island state of mind, regardless of your current latitude," said Tamara Baldanza-Dekker, Chief Marketing Officer at Margaritaville.


Yankee Candle is also hosting a #MyMargaritaville sweepstakes to launch the collection. The #MyMargaritaville sweepstakes is now open to all, with prizes including a Margaritaville home party pack and a trip to Margaritaville's new Hollywood Beach Resort in Florida. To enter, fans are invited to build their own version of Margaritaville by swiping through a selection of backdrops and beach essentials to create a custom scene. Each Margaritaville scene will be paired with a fragrance and a Jimmy Buffett quote to complete their personalized paradise. Participants are encouraged to share their Margaritaville moment on Facebook, Twitter, or Instagram accompanied by the hashtag #MyMargaritaville.


"Our fragrances often connect to good memories and new experiences," said Geoff Medeiros, VP brand and product development for Yankee Candle Company, Inc. "It was a natural fit for us to have the opportunity to create the Margaritaville experience with our product line up."


The new candles are available at retailers nationwide and priced at: $26.99, Large Square Candle, $14.99; Small Square Candle, $16.99; Square Tin Candle, $17.99; Pillar Candle, $9.99; and Scented Tea Light Candles, $2.99.


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