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Yankee Candles expands popular Man Candles collection

5/14/2014

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the debut of two new fragrances to its limited edition Man Candles collection. On Tap, which is reminiscent of freshly poured draft beer, and Camouflage, which gives off a woodsy blend of fresh air, golden leaves and oak tree bark.



The two new scents will join three popular scents from last year: MMM, Bacon!; Man Candles Man Town and Riding Mower. The Man Candles collection has proven a big hit with consumers since it first debuted in 2012, according to the company.






"We've found that our fans are drawn to Man Candles that authentically capture unique and intangible fragrances," said Hope Margala Klein, EVP brand, innovation and merchandising for the Yankee Candle Co. "What could be more intriguing than capturing the scent of the great outdoors in a candle?! It's sure to be a fun, unexpected gift for Father's Day and graduation season."



The collection can be purchased at Yankee Candle retail locations, at YankeeCandle.com and at select specialty retailers and gift shops. The company is also launching a series of social media contests that will give consumers a chance to win samples of the Man Candles collection.


 

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