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Ziploc, Rachael Ray team up for Great American FreshOver Project


RACINE, Wis. — Ziploc has tapped chef and television personality Rachael Ray for a two-year initiative that is designed to help consumers give their food and diets a "freshness makeover."

The Great American FreshOver Project, Ziploc parent company SC Johnson said, was designed to provide families the tools they need to keep their diets full of fresh, healthy foods every day. The initiative includes:

  • Promotions on Ziploc's Facebook page, which offers FreshOver tips, a free and customizable FreshOver recipe guide that includes Ray's quick, nutritious and simple solutions to eating fresh, as well as games, coupons and prizes;

  • A mom blogger partnership called the FreshOver Insider Five, which will chronicle their FreshOver Projects online; and

  • The launch of Ziploc's Perfect Portions bags, which allow families to quickly store and freeze bulk foods and individual portions of poultry, meat, cookie dough and more.

"As a family company, SC Johnson understands how important nutritious family meal planning is today, particularly in this challenging, fast-paced, convenience-packed world," SC Johnson SVP global corporate affairs, communication and sustainability Kelly Semrau said. "We are proud to be bringing the FreshOver Project to the masses, demonstrating SC Johnson's commitment to making eating fresh foods easier for busy families."

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