ZzzQuil dubbed top-selling launch

Procter & Gamble’s ZzzQuil was named to IRI’s list of new product pacesetters this year. Dubbed the top-selling launch in its category, the brand collectively earned more than $121 million in sales. The brand also found success “in offering consumers a one-dose, non-habit-forming sleep aid that helps them get exactly what they need — a beautiful night’s rest so they can wake up feeling refreshed,” IRI reported. The brand helped revolutionize how retailers merchandised the sleep category, bringing sleep products from the bottom shelf to eye-level.

(For the complete category review, including data, click here.)