Nirvana Water Sciences Corp. is making waves in the wellness world with a lineup of new products to its beverage portfolio.
The company unveiled the Nirvana Super beverages in early March via a social media campaign that went viral with over 1 million views on Instagram. The suite of spring waters, seltzers and shots feature spa-like flavors and are infused with supplements, the company said.
"We know that our proprietary ingredients will transform people's bodies—the science is proven; the question is, 'Can we make these products so compellingly enjoyable that wellness consumers can't ignore them?'" said David Vanderveen, CEO of Nirvana.
Infused with myHMB Clear, Nirvana's multi-patented water-soluble muscle wellness ingredient, the new suite of Nirvana Super products addresses consumers' growing interest in innovation, functionality, design and user experience, the company said.
Nirvana's new visual identity launches with eight flavors across three categories and is available in spring water, sparkling seltzer and shots.
- Nirvana Super Water will have three new infused flavors and multiple functionalities with a mix of Vitamin D and an electrolyte complex added to the myHMB Clear solution. The flavors include Cucumber Lime, Orange Peach and Strawberry Basil Lemonade.
- The 2-oz. Nirvana Super Shots contain 1 g of myHMB Clear and are available in Citrus and Tropical flavors. The Tropical flavor includes the brand’s myHMB Clear and Vitamin D3 combo for muscle and bone health, along with a proprietary B-vitamin complex solution and 100 mg of caffeine.
- Nirvana Super Seltzer, a lightly carbonated seltzer, features Melon-Cello and Pineapple Orange Twist flavors. Both flavors are infused with a blend of myHMB Clear and a proprietary energy-complex solution. A third Nirvana Super Seltzer flavor with an additional functional punch is planned for later this spring.
"We realized that to become more than a water company, we needed to build a brand that extended far beyond the water aisle,” said Nirvana CMO Leila Khoury. "Nirvana Super and our updated product portfolio in a rainbow of flavors and colors tell a clear story about where the brand is headed. We want to surprise and delight wellness consumers when they discover our products. It's delicious, fun and energizing to transform yourself with Nirvana Super!"