Featured Partner: Unilever Customer and Market Insights takes the pulse of e-commerce shoppers
Knowing and understanding the consumer is a key part of the retail industry, and it is increasingly important in the age of e-commerce.
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Click to see full infographic[/caption]
The importance of knowing how shoppers behave online also is behind the insights provided by Unilever Customer and Market Insights (CMI) Team, which offers e-commerce insights and learnings for retailers in the FMGC space. These include drivers, barriers and behaviors that motivate shoppers and impact how they act within the e-commerce ecosystem. Unilever CMI is informed by shopper surveys that help segment the consumer base along common demographic or shopping traits.
To see an example of the insights Unilever CMI provides, click the infographic to the left.
[caption id="attachment_608764" align="alignleft" width="164"]
Click to see full infographic[/caption]The importance of knowing how shoppers behave online also is behind the insights provided by Unilever Customer and Market Insights (CMI) Team, which offers e-commerce insights and learnings for retailers in the FMGC space. These include drivers, barriers and behaviors that motivate shoppers and impact how they act within the e-commerce ecosystem. Unilever CMI is informed by shopper surveys that help segment the consumer base along common demographic or shopping traits.
To see an example of the insights Unilever CMI provides, click the infographic to the left.