Abbott debuts new ready-to-feed packaging for baby formulas

COLUMBUS, Ohio Abbott announced Tuesday that it is packaging its two most popular baby formulas—Similac Advance and Similac Isomil Advance—in new 8-fluid-ounce ready-to-feed bottles that require no mixing, measuring or preparation.

“Our new ready-to-feed bottles offer the most convenient way to ensure your baby gets the nutrition he needs, especially when you’re not at home,” stated Rhonda Hoffman, senior brand manager for Similac, Abbott Nutrition.

According to a recent national survey of new moms commissioned by Abbott’s Similac brand, 98 percent of moms named convenience their top consideration when choosing products for themselves and their babies. And one-third of moms surveyed said they never leave the house without their baby formula.

Of the more than 850 moms surveyed, more than 70 percent of moms surveyed said that they have to make extra preparations for feeding when traveling long distances or when their baby is in another person’s care.

Similac Advance and Similac Isomil Advance 8-fluid-ounces ready-to-feed bottles are available at most major retailers nationwide, with a suggested retail price of $9.99 for a 6-pack of bottles.