Aloe Cadabra to hit H-E-B shelves

VENTURA, Calif. — Aloe Cadabra has gained retail distribution at H-E-B.

The brand, which is touted as the first all-natural personal lubricant made with 95% certified organic aloe vera, also is available at Albertsons and The Vitamin Shoppe, the company said.

Aloe Cadabra is an all-natural line completely free of parabens, glycerin and harmful petroleum products. The line consists of three varieties made with aloe and vitamin E oil, along with such aromatic essential oils as Tahitian vanilla and French lavender, the company added.

Aloe Cadabra will be featured on H-E-B shelves beginning mid-April.