Amazon reportedly launches private-label OTC brand

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Amazon reportedly launches private-label OTC brand

02/21/2018
An online giant has expanded into a new private-label category.

With no fanfare, Amazon in August launched an exclusive line of over-the-counter health products produced by private-label manufacturer Perrigo, CNBC reported. The Basic Care line, which includes 60 products that range from ibuprofen to hair regrowth treatment, could spark a price war and put pressure on store-brand profit margins, according to the report.

Amazon already sells branded OTC medications, and item from Perrigo’s generic GoodSense brand. While these products are all subject to the fluctuating prices from competitors, Amazon controls pricing of its Basic Care line, CNBC said. The Basic Care line includes 60 products, ranging from ibuprofen to hair regrowth treatment.

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