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Amazon to sell exclusive line of consumer medical devices

Amazon is making another move in the healthcare segment.

The online giant is launching an exclusive new brand called Choice, a line dedicated to consumer medical devices, according to CNBC.

Health brand consultancy Arcadia Group worked with Amazon to create the line, which includes such merchandise as blood pressure cuffs and glucose monitors. The line, which was initiated by the health company, will be sold exclusively on the e-commerce giant’s marketplace, the report said.

The new Choice brand benefits Amazon in two ways: In addition to bolstering the company’s increasing assortment exclusive brands sold on its website, the line also coincides with Amazon’s increasing interest in health-and-wellness products and services, according to CNBC.

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