Arm & Hammer launches heel, foot moisturizer
Arm & Hammer brand is expanding its footprint in the foot care category with its latest launch. The brand has introduced Arm & Hammer Foot Care Moisturizer + Gentle Exfoliators.
The product, developed and marketed by Premier Brands, which licenses the Arm & Hammer brand name from Church and Dwight, includes patent-pending formula meant to moisturize and restore skin with AHA exfoliators and hydrating coconut oil. It also features a no-touch sanitary massaging brush to make application to heels and feet fast. The product also is non-greasy and won’t leave residue on feet or shoes, the company said.
The product has launched in CVS Pharmacy stores and on CVS.com.
The product, developed and marketed by Premier Brands, which licenses the Arm & Hammer brand name from Church and Dwight, includes patent-pending formula meant to moisturize and restore skin with AHA exfoliators and hydrating coconut oil. It also features a no-touch sanitary massaging brush to make application to heels and feet fast. The product also is non-greasy and won’t leave residue on feet or shoes, the company said.
The product has launched in CVS Pharmacy stores and on CVS.com.