Bainbridge & Knight target fitness conscious with new weight management product


NEW YORK — Bainbridge & Knight on Tuesday announced the  GNC-exclusive launch of Lichi Elite Series, a weight management brand formulated for use by experienced body builders and competitive athletes.

“Backed by cutting-edge research, this is our most efficacious and advanced weight management product in the market," stated Mark Horowitz, VP sales and marketing at Bainbridge & Knight. "Our diet brand has been very well-received over the past year. With this powerful new formula and our brand equity, we are confident about successfully launching a new line extension of weight management products targeting the fitness enthusiasts."

The primary ingredients are the antioxidant-rich lychee berry, green tea extracts and SuperCitriMax Garcina fruit extract. 

The new diet aid is available exclusively at the specialty retailer GNC through Dec. 31 and retails at a suggested price of $39.99.

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