Bausch & Lomb announces new center for patient insights
ROCHESTER, N.Y. Bausch & Lomb has developed an initiative that strives to increase access to unbiased industry information, trends, market research and insights for eye care professionals across the United States.
The Center for Patient Insights' main goal is to deliver news and insights that help eye care professionals better understand their patients, their industry and the information and opportunities available to them.
"Eye care professionals across the country have consistently communicated to us that one of their key needs and wants is to continue raising their understanding of how to increase patient loyalty and satisfaction," said Steven Robins, president, North America, Vision Care. "With the new Center for Patient Insights, Bausch & Lomb is able to offer eye care practitioners a source of aggregated and unbiased industry news and research that will help them grow their knowledge base, practice and patient satisfaction and loyalty."
The Center for Patient Insights is specifically designed to be an accessible, simple and efficient source of easy and quick-to-read newsworthy information. The Center will utilize a variety of channels to publish timely, relevant and comprehensive data gathered from patient and consumer research commissioned by Bausch & Lomb and such nationally recognized data providers as HPR and Gallup.
The Center's interactive portal on www.CenterForPatientInsights.com launches in the coming weeks and will provide ECPs with brief PatientPoints summarizing industry trends and research on patient attitudes and beliefs, as well as insights on how this data can be used to positively impact their practices. PatientPoints and research insights will be downloadable from the Web site and printable for future ease of use and reference. The Web site also will include a search function that allows users to easily locate specific information via keywords and categories, which include vision conditions, patient outcomes and patient preferences.