Bayer introduces reformulated aspirin

MORRISTOWN, N.J. — Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company's regular aspirin, according to published reports.

According to yet-to-be-published research, the new Bayer Advanced Aspirin can begin providing meaningful pain relief in as little as 16 minutes, compared with an average 100 minutes for the company's mainstay brand.

The new aspirin will be positioned as a premium internal analgesic and will be targeted toward younger customers in an effort to grow market share as the company's Bayer Aspirin (81-mg aspirin) brand is better known as a preventive for heart attack.