Bayer returning to pain relief heritage with Bayer Aspirin Fast Relief Challenge


MORRISTOWN, N.J. — To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.

"Outside of the United States, Bayer's Aspirin is one of the top brands consumers turn to again and again for tough pain relief," stated Reese Fitzpatrick, Bayer Aspirin director of marketing. "In the U.S., aspirin's pain relief heritage has to a large extent been forgotten, with many consumers only thinking of its heart benefits," he said. "Bayer Advanced Aspirin was developed to provide the fast pain relief consumers want. We're confident that consumers will see just how effective the product is when they try it."

For 10 days, consumers can visit and receive a free bottle of Bayer Advanced Aspirin to experience firsthand how effective it is for their pain relief. In addition, there will be special trial offers available throughout the summer. Once they have taken the Fast Relief Challenge, they can rate their satisfaction and how fast Bayer Advanced Aspirin worked for them.

Consumers also can help the Red Cross provide fast relief. For every consumer rating received, Bayer will donate $1 to the American Red Cross (up to a total of $100,000) to provide relief in the form of food, shelter, emotional support, health services, cleanup supplies and comfort items to those affected by the nearly 70,000 disasters each year.

"In a recent survey, 95% of those who tried Bayer Advanced Aspirin reported that they would use the product again, but we don't expect everyone to take our word for it," Fitzpatrick said. "We'll be sharing feedback we receive from Fast Relief Challenge participants on our website so that everyone can hear about others' experiences. Hearing how Bayer Advanced Aspirin worked for people just like them may get some 'doubters' to reconsider aspirin for pain relief and try it themselves." 

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