California Fantasies aims for drug channel with new lubrication delivery system

ANAHEIM HILLS, Calif. California Fantasies is looking to pitch the drug channel with its new Ice Creme intimate lubricating cream after having sold through to the boutique and lingerie channels, the company recently announced.

California’s claim to fame is in its delivery system, which is differentiated from other lubricants on the market by serving as a body moisturizer that features the longevity of a slick liquid lubricant.

“Liquids can be runny, messy and hard to control,” stated Jennifer Badner director of sales and marketing for the company. ”After using a liquid lubricant your skin may feel sticky and you may feel the need to wash it off.”