Carma Labs attracting new users to lip balm with latest ingredient craze

Franklin, Wis. – Carma Laboratories on Monday announced the launch of Carmex Comfort Care Lip Balm, a lip balm line formulated with natural colloidal oatmeal and natural, cold pressed fruit oil to deliver long-lasting moisture and hydration.



“Colloidal oatmeal is a key ingredient in topical beauty products today because it’s an excellent, natural skin moisturizer,” stated Neil Sadick, a New York-based dermatologist. “In addition to softening benefits, colloidal oatmeal possesses antioxidant and anti-inflammatory properties that are ideal for sensitive, dry skin – especially on the lips. While the colloidal oatmeal and other natural ingredients restore and maintain moisture, its smoothing and softening properties help keep lips looking young and beautiful.”

 

“We are pleased to be adding Carmex Comfort Care to our current assortment of lip care products,” said Jona Mancuso, VP marketing at Carma Laboratories. “As the first natural lip balm item in our product portfolio we certainly hope that Carmex Comfort Care will attract a new user to the Carmex brand.”



These natural lip balms are available in a variety of flavors such as mixed berry, sugar plum and watermelon blast and are formulated with antioxidant rich, cold pressed cranberry seed oil in a contemporary easy to use wide applicator.

 

Carmex Comfort Care will be available at with a suggested retail price of $1.99 starting in August 2016.