Carma Labs unveils latest sleek look across its Carmex line

FRANKLIN, Wis. - Carma Laboratories unveiled a new look across its product lineup - while the iconic brand will still display the recognizable yellow and red colors that have been associated with the brand for 80 years, the new packaging will feature softer, rounder edges and a new slightly curved logo that complements the rounded card shape.

Augmenting the updated look will be the brand's "Crafted for Comfort" seal. Retailers can expect to see the new packaging on store shelves in August.

The announcement coincides with the launch of Carma Labs' new Carmex Comfort Care lip balm.

"We are excited about the launch of Carmex Comfort Care and the unveiling of the new look," stated Frank Simone, VP domestic sales Carma Labs. "We can't wait to see the new packaging arrive at retail shelves and hope to over-deliver on retail expectations as we work to reinvigorate the Carmex brand."

"Evolving the Carmex brand image is certainly a decision we took very seriously and design choices were validated with consumer research," added Jona Mancuso, VP marketing at Carma Labs. "Carmex has  very loyal consumer following and they have given the brand permission to evolve. We also expect this evolution and future innovation will help attract new users to the Carmex brand."