C&D launches Trojan Evolve tour to raise safe sex awareness

4/8/2008

PRINCETON, N.J. Beginning Tuesday in Atlanta, Church & Dwight will kick off its Trojan Evolve tour—a U.S. road show to raise awareness regarding the poor state of sexual health in America and urging Americans to petition for change.

“With primetime network television restrictions on condom advertising still in effect, the multi-faceted grassroots effort, which includes a 40-foot long interactive bus and 40-foot wide IMAX-style rollercoaster ride, kicks off its nationwide tour in the hometown of the U.S. Centers for Disease Control and Prevention on the campus of Georgia Institute of Technology,” C&D stated.

“Trojan Evolve is a call to action,” stated Jim Daniels, vice president of marketing for C&D. “We’re quite literally going city to city asking Americans to pledge to use a condom every time, sign a petition for change and help turn the tide on the unhealthy state of sexual health in this country.”

The tour will crisscross America through November 2008 inviting people to evolve, by personally pledging to use a condom every time and advocating for comprehensive sexual education in schools by signing the Trojan Evolve Petition. Along the bus tour route, participants can also encourage friends to continue or change sexual health behaviors by recording video testimonials, which will be posted to the Trojan Evolve Web site, www.trojancondoms.com.

The Trojan Evolve tour launches in the wake of newly released CDC statistics indicating that one in four teen girls has a sexually transmitted infection, and syphilis, gonorrhea and Chlamydia, continue to rise in the general public.

And for the first time in fourteen years, rates of unintended teenage pregnancy are growing, contributing to the over three million unplanned pregnancies occurring each year, C&D noted. Yet, only about one in four sex acts among singles involves a condom, resulting in over a billion acts of unprotected sex each year.

“The Trojan Evolve tour is critical and timely,” stated Dr. Joycelyn Elders, former U.S. surgeon general and current advisor to the maker of Trojan brand condoms. “The problem is clearly not due to a lack of resources. Ninety percent of American households want comprehensive sex education, yet the government has spent over a billion dollars on only abstinence education, which according to its own studies is ineffective.”

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