Church and Dwight introduces First Response digital display early result pregnancy test

PRINCETON, N.J. The new First Response Gold Early Result Digital Pregnancy Test features an easy-to-read digital display that tells a woman “Yes” or “No”. Potentially pregnant couples no longer have to wonder if they see a blue line or a pink line or two lines or none at all. In addition, the Early Result Digital Pregnancy Test is the first First Response pregnancy test to feature an electronic “ready to use” indicator, which confirms the test is ready for use.

“A clear ‘yes’ or ‘no’ response is sure to be a relief for women who are eager to find out if they are pregnant,” said Lisa Masterson, a Santa Monica-based OB/GYN affiliated with Cedars-Sinai, St. John’s and UCLA/Santa Monica hospitals. “The indicator showing that the test is working relieves anxiety for women; letting them know an accurate answer is coming soon.”

Unlike other digital tests on the market, First Response stated, the Early Result Digital Pregnancy Test uses a proprietary gold technology detects two different forms of human chorionic gonadotropin, the pregnancy hormone, including the variant hormone that better predicts early pregnancy. The sensitivity of First Response technology makes it possible to detect the presence of just 18 mlU of hCG in urine. And, as with its proven Early Result Pregnancy Test, the Early Result Digital Pregnancy Test detects hCG up to five days before a woman’s missed period.

The test is more than 99 percent accurate from the day of a woman’s expected period at detecting typical pregnancy hormone levels, the company stated.

The Food and Drug Administration approved the First Response Gold Early Result Digital Pregnancy Test in May 2007 and it will be available on drugstore shelves later this year.