Cold busters: New products tout prevention, relief

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Cold busters: New products tout prevention, relief

By Michael Johnsen - 02/01/2018
Gojo Keeps Hands Clean Beyond Sanitizer
Recently, Gojo expanded its Purell brand of products with the launch of Purell Healthy Soap and Purell Multi-Surface Disinfectant. Purell Healthy Soaps are specially formulated mild lotion soaps with natural moisturizers that the company said can leave skin healthier than regular soap. Gojo also touts Healthy Soap’s ability to nourish the skin while cleaning to support the skin’s natural ability to protect against dirt and germs, as well as its status as a USDA Certified Biobased product. Fellow newcomer Purell Multi-Surface Disinfectant is one of 10 disinfectants to receive the EPA’s Category IV lowest toxicity rating. Of the 10, it has the fastest overall disinfection times for bacteria and viruses than any other disinfectant product, Gojo noted.

Sambucol Gets Gummy
Pharmacare has extended its lineup of black elderberry products with the launch of Sambucol Gummies. The gummies are pectin-based, naturally sweetened with no artificial colors, and are suitable for vegetarians and vegans, the company said. Pharmacare noted that Sambucol is a unique black elderberry extract rich in immune-supporting flavonoids — powerful, natural antioxidants that are thought to work to protect the body’s cells from the potential damage caused by free radicals. According to the Department of Agriculture, the highest concentration of anthocyanins is found in black elderberries.

Lifelab’s Honey Business
Lifelab Health is launching a USDA Organic honey line called Honey Works, featuring SKUs for both cough syrup and a metered-dose throat spray for children and adults. Lifelab Health said consumer focus groups found that people sick with a cold seek natural remedies first, and the company identified a need gap in the lack of a natural alternative to a medicated throat spray. Lifelab Health is planning a robust marketing campaign in time for the 2018-19 season that will range from digital placement to television commercials highlighting the brand tagline: “Don’t forget your Honey!” Suggested retail price for the Organic Honey Works sprays will be $5.99, while the syrups will retail for a suggested $8.99.

Boiron Speeds Up Sore Throat Relief
Launched in Spring 2017, Boiron’s ThroatCalm relieves sore throat pain instead of merely numbing it with such ingredients as benzocaine. Company officials said that ThroatCalm’s quick-dissolve tablet delivery system also appeals to sore throat sufferers who may have difficulty swallowing. Boiron’s red packaging strengthens the connection with a red and sore throat, and the name helps create a brand block along with Boiron’s cold medicine, ColdCalm, the company said.