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CVS Pharmacy brews its own innovation in the cough/cold aisle


WOONSOCKET, R.I. – CVS Pharmacy is brewing its own new product innovation with the recent introduction of a first-to-market product format - a cold remedy prepared using a single-cup brewing system such as Keurig.

The CVS Health Cold & Flu Relief Single Serve Cups was created with customer needs in mind, as the innovation team within CVS Pharmacy Store Brands identified an opportunity to combine the convenience of a single-brew coffee maker with the benefits of a soothing warm beverage to ease cold and flu symptoms.

This new product is the latest addition to the CVS Health line of over-the-counter health products, an entirely new signature health brand line launched by CVS Pharmacy earlier this year. With the new addition of CVS Health Cold & Flu Relief Single Serve Cups and more groundbreaking products, CVS Pharmacy is committed to staying ahead of trends by creating health solutions customers can’t get anywhere else and by making certain types of products more accessible to the broad consumer public.

In addition to the Cold & Flu Relief Single Serve Cups, new innovative products in the CVS Health line include Manuka Honey Advanced Wound Care and Burn Care, Hair, Skin & Nails Gummies, Continuous Spray delivery for muscle rubs, calamine lotion and antibiotic sprays, Whole Food-based Vitamins and Hospital Series Wound Care Products.


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