'Dancing' judge teams up with Dr. Scholl's For Her

KENILWORTH, N.J. Schering-Plough announced the launch of a new Dr. Scholl's For Her product that will make consumers kick up their heels.

Dr Scholl’s For Her High Heel Insoles, featuring an ultra-soft arch cushion that shifts pressure off the ball of foot. The insoles fit into shoes without crowding toes or making the shoes feel tight, Schering-Plough stated, and the clear gel design remains virtually invisible even in strappy sandals.

“High-heel shoes dramatically limit the mobility of the feet and reduce the shock-absorbing ability of the heel and arch. In designing this insole, we studied how a woman's weight is shifted away from the heel and arch toward her forefoot when wearing high heels, which commonly results in ball-of-foot pain,” said Charlie Lundy, research and development director for Dr. Scholl's For Her. “We developed the new High Heel Insoles to help shift pressure from the ball-of-foot back toward the arch and heel to make even high heel shoes comfortable.”

To help launch the product, Schering-Plough is partnering with “Dancing with the Stars” judge Carrie Ann Inaba to act as a brand ambassador and to show women that they can comfortably wear their high heels all day or all night. As part of that endorsement, Inaba is hosting the Dr. Scholl’s For Her Dance Studio online, where she will provide tips for dancers of all skill levels to maximize their dance and workout routines.

The full line of Dr. Scholl's For Her products is available at food, drug and mass stores nationwide. For more information, visit www.drscholls.com.