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Dr. Scholl's Custom Fit Orthotic Centers now available nationwide

7/14/2010

WHITEHOUSE STATION, N.J. Merck Consumer Care on Tuesday announced the nationwide availability of its Dr. Scholl's Custom Fit Orthotic Centers.

"We've combined state-of-the-art foot measurement technology with consumer-friendly software to make it quick and easy for people to find the Dr. Scholl's Custom Fit Orthotic Inserts that are best for their feet," stated Charles Lundy, associate director of Footcare Research and Development at Merck Consumer Care.

The foot-mapping technology found in Dr. Scholl's Custom Fit Orthotic Centers was evaluated in five clinical studies. It uses more than 2,000 pressure sensors to measure areas of the foot where the most pressure is applied, arch type and foot length.

"[As many as] 50% of adults suffer from tired, achy feet, especially if they have jobs that keep them on their feet all day," commented Leslie Campbell, medical consultant to the makers of Dr. Scholl's. "A customized solution can make a real difference in foot comfort, and these revolutionary Dr. Scholl's Custom Fit Orthotic inserts are a great, affordable way for people to relieve their tired, achy feet."

The kiosks were initially introduced last year through Meijer, Kroger, CVS, Walmart and Walgreens in select markets. The Dr. Scholl's Custom Fit Orthotics system uses the patented science of Tekscan's pressure sensing technology along with sophisticated algorithms to recommend a perfect fit.

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