Eco Lips appeals to millennial women with eco-friendly refillable lip balm

CEDAR RAPIDS, Iowa - Eco Lips on Tuesday introduced its new lip balm brand POGO (#putongoout) in a new package that uses repurposed plastic and is designed to be refillable. Its patented lip care system combines a modern sustainable lifestyle with purposeful innovation.

"Landing the design for a lip balm delivery system that aligns with our company ethos was paramount," stated Jane Merten, VP sales and marketing Eco Lips. "Versatility, individualization and refillability was key as we continue to innovate within the lip balm category. POGO directly aligns with urban, professional, female millennials who are active, social and smart, looking for more sustainable solutions that fit their everyday lifestyle."

The organic lip balm line includes apricot peach, iced iced berry, mint mint, nothin' at all (unscented), split banana, and true vanilla bean. The entire line is USDA certified organic, Fair Trade Certified, gluten free, cruelty free and made with 100% renewable energy offsets. Suggested retail price is $3.99.  

The new lip balm line is currently available in select Target stores and all Hy-Vee grocery stores. POGO will also be available nationwide in ULTA, Vitamin Shoppe and other natural products retailers this fall.

Refills will also be available this fall.