Enfamil maker launches ExpectingBaby app

GLENVIEW, Ill. — The company behind Enfamil baby formula has introduced a new mobile application for expecting mothers.

ExpectingBaby is a free app that provides a mom-to-be with customized week-by-week updates on her child’s development and helps manage preparations in anticipation of baby’s arrival, Enfamil maker Mead Johnson said.

ExpectingBaby is available for free download at Enfamil.com/app or via the Apple iTunes Store.

“We are excited about ExpectingBaby because it allows moms-to-be to celebrate and learn more about their pregnancies through a variety of engaging, educational tools," SVP and U.S. general manager Tim Brown said. "When labor begins, the app even helps track contractions, provides directions to the nearest hospital and alerts family and friends using a one-step notification system.”