Enzymedica announces 9-month ad campaign in women's magazine

PORT CHARLOTTE, Fla. Enzymedica on Thursday announced an ongoing advertising campaign with First for Women magazine to promote its line of indication-specific enzyme-based finished products.

Beginning with the Feb. 4 issue and continuing through October 2008, Enzymedica will utilize a total of nine full-color, full-page ads educating readers on the importance of enzymes in both digestive and overall health as well as promoting several Enzymedica products including DigestGold and Pro-Bio, the company stated.

“Given that First for Women has a health-conscious audience, this campaign is a great fit for Enzymedica, as the magazine has such an impressive circulation and proven reach in the women’s interest category,” stated Tom Bohager, president. “We feel the women who read this magazine will respond well to our message.”