Exergen increases TemporalScanner Thermometer promotion

WATERTOWN, Mass. Exergen Corp. recently announced a 300% increase in promotional support for its TemporalScanner Thermometer targeting both trade and consumer markets.

The consumer advertising program targets new mothers and includes print advertising in magazines, radio advertising and an enhanced national public-relations program.

The multimillion media buy includes such pregnancy magazines as Fit Pregnancy, New Parent Media Magazine, You and Your Family, Motherhood, Pregnancy Magazine and Pregnancy & New Born. The radio campaign includes the Westwood One Radio and ABC Radio networks with spots on Don Imus, Phil Valentine, Tony Bruno and Paul Harvey shows, as well as drive time and other news/talk shows.

“We feel the time to invest in marketing is when others are cutting back,” stated Exergen president Francesco Pompei. “We are committed to supporting our brand and will continue to increase awareness among moms and moms-to-be.”