Expanding fitness focus


Fitness sells. And with the number of seniors looking to maintain their health and wellness by staying active, fitness sells well. 

“It’s pretty clear from the front-line program directors that they see things trending even more strongly toward more functional, life-enhancing types of training and equipment,” stated Kathie Davis, IDEA’s executive director. Given the millions of baby boomers who are aging into active seniors, training is all about promoting an increased quality of life, reducing injuries and keeping people more actively engaged in life as they age, she said. 

That’s just one of the reasons why this expanded get-fit set at Rite Aid resonates. This fitness set, featuring Zon personal exercise equipment, was blown out to 8 linear ft. and positioned just outside of a GNC store-within-a-store feature. 

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