FDA approves Sasmar's sperm-friendly lubricant

CHICAGO — The Food and Drug Administration has approved an OTC personal lubricant that helps couples conceive more easily.

Sasmar announced Friday the FDA approval of Conceive Plus, described as an isotonic, fertility-friendly personal lubricant that helps increase a woman's chances of getting pregnant naturally. The patent-pending formula is pH balanced to mimic fertile fluids and semen and contains minerals helpful to fertilization.

The company said that other lubricants on the market have a negative effect on sperm motility and sperm chromatin integrity, which hinders the fertilization process and the chances of conception.