Fitbit launches three new fitness trackers

DUBAI, UAE — Fitbit on Tuesday unveiled three new activity and sleep-tracking products: Fitbit Charge, Fitbit Charge HR and Fitbit Surge. 

 

Fitbit Charge is a high-performance wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID on the wrist for people who want to step up their everyday activities to improve their overall health. Fitbit Charge HR is an advanced tracker that delivers continuous, automatic wrist-based heart rate, Caller ID and all-day activity tracking for active users. And Fitbit Surge is a sleek Fitness Super Watch that offers the best of GPS, continuous wrist-based heart rate, all-day fitness tracking and smartwatch functionality in one device.

 

"Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health," said James Park, CEO Fitbit. "That being said, we understand that everyone's approach to fitness is different. With the addition of these new products, Fitbit offers the widest variety of trackers — at affordable prices across all mobile platforms — ensuring that everyone can find the right fit for their lifestyle and their goals."

 

Fitbit Charge will be available on Nov. 17 on Fitbit.com and at retailers nationwide. Fitbit Charge HR and Fitbit Surge will be available broadly in early 2015.