Fitbit Wellness supports HIPAA compliance

SAN FRANCISCO — Fitbit on Thursday announced that it supports HIPAA compliance, enabling Fitbit Wellness to more effectively integrate with HIPAA-covered entities, including corporate wellness partners, health plans and self-insured employers. 

 

“We prioritize protecting our consumers’ privacy and keeping their data secure,” Fitbit CEO James Park said. “Our compliance with HIPAA safeguards formalizes this commitment, and, more importantly, it creates opportunities for more effective relationships with corporate wellness customers.” 

 

Fitbit’s HIPAA compliance program provides added value to new and existing customers for Fitbit Wellness, the company’s business-to-business offering that provides turnkey software and services to help organizations drive engaging, effective and motivating wellness programs. 

 

Fitbit Wellness will be able to expand integration opportunities with health plans and self-insured employers by its ability to enter into Business Associate Agreements with HIPAA-covered entities. 

 

“By allowing a greater level of integration with HIPAA-covered entities, Fitbit Wellness can better serve our clients and partners, and their members and employees," commented Amy McDonough, VP and general manager Fitbit Wellness. "We are excited about this new initiative and believe it will allow Fitbit Wellness to serve a broader market, and is another step forward in achieving Fitbit’s goal of empowering users to lead healthier, more active lives.”