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GNC introduces app for Android, iPhone


PITTSBURGH — GNC has introduced a new, free mobile application for Android and iPhone devices.

Designed to extend the store experience, GNC said its app, which first debuted last March for iPhone devices, includes such new features as:

  • Updated design: The main menu now is organized with nine user-friendly buttons so users can quickly and easily access the information they want to find;

  • Health Center: Provides easy access to research by ingredient, health concern, lifestyle or goals to help customers discover which supplements are the best fit for their specific need;

  • GNC Who Are You? (GNC WAY): A quick guide that shares information about how all parts of one's body functions and the GNC products that help them perform at their best; and

  • Clearance aisle: Clearance section that allows customers to stock up on products at "rock-bottom prices."

GNC noted that the new app also includes such original features as:

  • Digital gold card: Scan and stores loyalty card information so customers no longer need to carry it on them

  • Scan, Learn, Save: Customers can read ratings and reviews, discover in-store deals and learn about products simply by scanning the barcode on the product or QR codes featured on store signage;

  • Store locator: Find the nearest GNC store by ZIP code or by your current location;

  • Buy now: Shop and buy directly from GNC mobile, including quick checkout enabled by PayPal;

  • Reminder: Allows users to set scheduled reminders to take their supplements, tracks usage, sends email about compliance, and sets timed alerts for product re-order (only available on the iPhone application); and

  • Deal of the Day: Offers app-only product deals.

"We are excited to further extend the GNC store experience by launching a new version of our application and introducing it to new users," GNC chief marketing officer and e-commerce Jeff Hennion said. "To make sure that we were meeting our customers' needs, their feedback played heavily into the redesign. In addition to including even more mobile commerce features, we made sure to include health-and-wellness resources that can be accessed from wherever their active lives take them."

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