GSK Consumer Healthcare announces new ad agency for OTC products

PITTSBURGH GlaxoSmithKline Consumer Healthcare on Wednesday announced advertising agency changes for its Alli and its smoking cessation portfolio, awarding TBWA, part of the Omincom Group, those brand accounts.

“GSK Consumer Healthcare has an industry-leading, balanced brand presence in both the world's developed and fastest-growing markets,” stated Peter Kirkby, VP global marketing excellence for GSK Consumer Healthcare. “Our global brands are fundamental to future growth strategy and we want to partner with world class communications agencies with a solid global footprint that can help us drive growth.”

In addition, GSK has awarded Tums, Citrucel and FiberChoice to Grey, which currently manages the accounts for a number of GSK's global brands — Aquafresh, Sensodyne, Polident, Poligrip, Corega and Breathe Right.

The agency account for Tums, Citrucel, Alli and the smoking cessation portfolio was previously held by Arnold, New York. The agency account for FiberChoice was previously held by Nelson Henry.