GSK, Wynonna Judd commence mobile bus tour for weight loss drug Alli

2/18/2009

PARSIPPANY, N.J. GlaxoSmithKline and Wynonna Judd on Thursday announced the kick-off for a nationwide mobile bus tour promoting GSK’s commitment to healthy weight loss through lifestyle changes. GSK markets the over-the-counter weight loss drug Alli.

Beginning Feb. 19 in Los Angeles, the mobile bus will embark on a two-month, coast-to-coast trip, traveling throughout the United States to a series of festivals and retailers, as well as select Judd concerts.

The Alli tour bus will arrive at each location, complete with a registered dietician and brand ambassadors, and offer information on the alli program.

The exterior of the Alli mobile tour bus will be outfitted with a flat panel television featuring one of Judd's music videos, along with messages the country superstar welcoming visitors to the Alli mobile tour. Select songs from her latest album, Sing, will be broadcast over the buses built in audio system.

The Alli mobile bus tour will finish its journey in April with a final stop in Atlanta.

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