ALISO VIEJO, Calif. — Hearos Ear Plugs last week introduced DazzlEars featuring a patented design with a rhinestone at the end of a soft pink ear plug that offers a certified noise reduction rating of 32 decibels.
“When women see it, they typically say ‘I gotta have it!’ It’s so unique and dynamic," stated Doug Pick, CEO Hearos. "We’re confident it’s going to be a big success.”
According to Pick, DazzlEars is the first of its kind to utilize the flat back end of an ear plug to apply fashion and style, like jewelry, to the ears of its users. While some might conclude the added bling is superficial, the combination of the secured rhinestone to the stem offers users enhanced stability and control when inserting the ear plug.
The new DazzlEars are currently available on the company’s website, Amazon.com and select retailers nationwide.