Hit me with your best shot

NEW YORK — The energy shot market is dominated by Living Essentials, which fields the most recognized shot — 5-Hour Energy, the shot you take to avoid that “2:30 feeling.” With an annualized $58.3 million in incremental sales across food, drug and mass (excluding Walmart), retail sales are certainly feeling a little caffeinated. 


5-Hour sales were jacked to the tune of $152 million across food, drug and mass, according to SymphonyIRI Group for the 52 weeks ended April 17, representing 62.3% growth versus the prior year — and that’s also not including Walmart.