Intimina by Lelo caters to feminine wellness

SAN JOSE, Calif. — Lelo on Thursday launched Intimina by Lelo, a new brand of intimate wellness products positioned as a premium to what’s on the shelf today.

The new line of products — a line of personal massagers, pelvic floor exercisers, hygienic cleansers and feminine moisturizers — will be available to ship this summer.

“Today’s woman has countless friends on Facebook, far too many contacts in her cell phone and more emails than she has time to open, so when it comes to giving herself the attention she needs to live a longer, healthier and more satisfied life, the investment is well-deserved,” Lelo's U.S. sales manager Donna Faro said. “To redefine feminine wellness, you have to look far beyond the gym membership.”