Johnson's Baby names new mom Hilary Duff spokeswoman for new charity arm


SKILLMAN, N.J. — Johnson's Baby on Thursday announced the launch of a new charitable platform — Johnson's Baby Cares. The program will support the healthy development of moms and babies while also addressing the basic care needs of families during crisis situations in the form of educational initiatives, product donations and financial assistance.

Beginning with a partnership with global children's humanitarian organization Save the Children, the Johnson's Baby Cares campaign kicks off by leveraging the support of actress and new mom Hilary Duff to assemble "Care Kits" that will be distributed to families in times of natural disasters.

Consumers are encouraged to support the charitable platform by visiting the Johnson's Baby Cares tab on the Johnson's Baby Facebook page.

"According to Save the Children, 90% of U.S. children live in areas at risk of natural disasters," stated Ivy Brown, marketing director of baby care at Johnson's Baby and Desitin. "In addition, families worldwide are also impacted by various global natural disasters where mothers and babies are deprived of their most basic needs. We are launching this charitable platform to provide these mothers and caregivers with essential basic resources and simple tools that will lend support in times of unexpected crisis."   

To assist families, the makers of Johnson's Baby products, alongside parent company Johnson & Johnson, are making a multiyear, multimillion dollar contribution to Save the Children that will help create and sustain key initiatives, including:

  • A donation and distribution of thousands of Johnson's Baby "Care Kits," providing families with baby care essentials immediately after a disaster. This commitment is an extension of the brand's existing product donation efforts aimed to meet baby care needs in the U.S. and around the world;

  • Funding that enables Save the Children programming, such as Child Friendly Spaces, which supplies moms and children with safe areas to recover, play and experience the joy of being together as a family following a disaster; and

  • Vital training for health workers in developing countries through the "Helping Babies Breathe" program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.

Consumers can show their support of this campaign by purchasing any Johnson's Baby product between April 15 and June 10 and redeeming a 50-cent coupon at retail stores, of which 25 cents will be donated to Save the Children. Throughout the rest of the year Johnson's Baby will share additional ways consumers can get involved to help support Save the Children.

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