kidsUV rolls out new line of children’s sunscreen products

NEW YORK BabyUV/kidsUV, a manufacturer of sun protective swimwear and sunscreens for young children, has released its newest line of sunscreen products under the kidsUV brand name.

The new all-natural sunscreen with SPF 30 comes in two colors — pink and aqua blue — to make it fun children.

“Instead of fighting with your kids to put on sunscreen they will be begging you for some,” stated Christopher Zenaty, president. “Children love to put it on. It becomes a game, and at the same time they are protecting their skin.”

The company will be exhibiting at the KIDShow Las Vegas from Feb. 16 to 18 at Bally’s.