Kimberly-Clark, BrandShare launch exclusive Caregiver Box through Sam's Club

IRVING, Texas - Kimberly-Clark and BrandShare recently launched a new Caregiver Box available for Sam’s Club members at the retailer’s pharmacies nationwide.

 

“With tens of millions of Americans assuming direct responsibility for caring for elderly, disabled or infirm family members, the Caregiver Box is an essential platform to reach, educate, inspire and reward these unsung heroes, many of whom have full-time jobs and children to care for,” stated Giselle Guzman, Kimberly-Clark’s brand manager of shopper marketing.

 

BrandShare began working with Sam’s Club in the summer of 2016 for the creative development, production, fulfillment and management of Sam’s Cub sample box programs. The Caregiver Box marks BrandShare’s first offering with Sam’s Club for the development of a custom sample box.



“Having entered the subscription and loyalty marketing sphere in 2014, the application of our sampling expertise to Sam's Club Pharmacy customers—and the family members they care for—is a natural extension of our marketing partnerships with the nation’s leading retailers,” commented Bekki Gredinger,  BrandShare SVP.   



Sponsored by Kimberly-Clark, each Caregiver Box has a retail value of $30 and includes relevant health and wellness products and samples. Caregiver Boxes are available exclusively to Sam’s Club members who purchase Depend Absorbent Underwear. A redeemable voucher is included in all Depend packages and members can bring the voucher to their local Sam’s Club Pharmacy counter to receive the Caregiver Box.  



Also included are literature from the Alzheimer’s Foundation of America and a comprehensive, high quality spiral-bound mini-booklet published by the Caregiver Action Network and Depend. The booklet features detailed guidelines on how to care for loved ones, how to manage patient files along with checklists for doctors’ visits, stress management techniques and community resources.