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Kimberly-Clark introduces latest in incontinence wear


DALLAS  — Kimberly-Clark on Monday introduced the new Depend Silhouette Active Fit briefs, a moderate-absorbency brief featuring a thin design for complete comfort and an underwear-like look, fit and feel. A category first, this new product is available in beige and black colors. The launch of Silhouette Active Fit briefs comes in the 2nd year of Underwareness – the largest effort to date, created by Depend, to help break down the stigma surrounding bladder leakage while supporting the millions of people who experience it.


“For the past 31 years, the Depend brand has led the incontinence category by introducing product innovations and dignified solutions that continuously help meet consumers’ needs and help manage their bladder leakage,” said Elizabeth Metz, Depend brand director, Kimberly-Clark. “With the launch of new Silhouette Active Fit briefs, we want to give women who experience bladder leakage the comfort, protection and confidence they deserve and we’re thrilled to be able to offer yet another product that helps them live a vibrant, fulfilled life.”


The launch of Silhouette Active Fit briefs in year two of Underwareness includes support from renowned fashion expert Carson Kressley, entertainer and celebrity television host Sheryl Underwood and talk show host and practicing urologist Jennifer Berman. They, along with the Depend brand, will encourage consumers to experience the difference of Silhouette Active Fit briefs and show their support for those experiencing bladder leakage by sharing photos and videos on social media using #Underwareness. For each share, the Depend brand will continue to donate $1, up to a cumulative total of $3 million through 2016, to The Simon Foundation for Continence and United Way Worldwide.


“I’m passionate about empowering women to feel their best by helping them feel confident in what they’re wearing,” said Kressley. “Women with bladder leakage will be thrilled to learn about Depend Silhouette Active Fit briefs because the product is smooth under clothes – whether that’s a pair of yoga pants at the gym, a pencil skirt for work or a dress for date night.” 


Underwood will support the second year of Underwareness by continuing to share her personal experience with bladder leakage and encouraging other women with the condition to try Silhouette Active Fit briefs.


“It’s time people realize that bladder leakage doesn’t mean you have to live a hidden or inactive lifestyle. Look at me as an example – by using Depend products, I feel feminine and free, I’m able to walk the red carpet, I exercise regularly and I work on TV and radio shows without slowing down,” said Underwood. “And I’m so excited Depend Silhouette Active Fit briefs come in black and beige colors – I’ve been dreaming of a product like this for years, because it’s comfortable and it looks like real underwear.”


The launch of Depend Silhouette Active Fit briefs and year two of Underwareness commercial program includes a robust digital presence, a top-tier presence at BlogHer 2015, TV advertising, digital partnerships, product sampling and retail support.


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