Kimberly-Clark introduces Poise Thin-Shape pads with humorous campaign




DALLAS — Kimberly-Clark's Poise brand on Tuesday launched new Poise Thin-Shape pads to help more women manage their light bladder leakage effectively and with confidence. New Poise Thin-Shape pads are up to 40% thinner than original Poise brand pads and are made specifically for those common little leaks triggered by every day occurrences like laughing, sneezing and exercising, with the trusted absorbency of the Poise brand.


Many of the one in three women who experience light bladder leakage rely on period pads to take care of their bladder leaks because they are not yet aware of solutions specifically designed for LBL, Kimberly-Clark noted. 


Designed to move with a woman’s body, new Poise Thin-Shape pads offer comfort and protection with Super Absorbent Material, a dry touch layer, leak block sides, an Absorb-loc core that quickly locks away wetness and odor and a Thin-Flex design for protection that’s three times drier than period pads.


“For more than 20 years, the Poise brand has been committed to understanding and creating product innovations that meet women’s evolving feminine needs,” said Breanna Kuhn, Poise brand manager, Kimberly-Clark. “New Poise Thin-Shape pads are the latest example of that commitment and we encourage women to make the right choice for their LBL and experience the extraordinary difference and outstanding protection that Poise offers vs. period-only pads and liners.”


The Poise brand is supporting the launch of new Poise Thin-Shape pads with an unexpected marketing approach and commercial program that lightheartedly encourages women with LBL to take their unused period pads and turn them into "something awesome." The program also includes television advertising, digital partnerships, product sampling and retail support.

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