New Poise bladder supports put focus on leakage prevention

DALLAS — Kimberly-Clark on Wednesday introduced Poise Impressa Bladder Supports, a new over-the-counter internal solution designed to help stop leaks before they happen.

 

The supports are the first over-the-counter, non-absorbent internal product designed for the temporary management of stress urinary incontinence. Inserted into the vagina like a tampon, Poise Impressa Bladder Supports gently lift and support the urethra, which helps discreetly prevent urine from leaking for up to 8 hours every day.

 

“We know consumers want to manage their bladder leakage in a way that allows them to live their most active, worry-free life,” said Paula Winkel, senior director, Kimberly-Clark Research and Engineering. “By effectively translating deep consumer insights, we've introduced an innovation with Poise Impressa that changes the game in the light incontinence category.“

 

Poise Impressa Bladder Supports are available in three sizes that adapt to the unique internal shape of each woman's body. Women should start with the Poise Impressa Sizing Kit to find the size that helps effectively stop their leaks and fits most comfortably, the company said. Poise Impressa Bladder Supports have been nationally available online since February and will be widely available in retail outlets across the U.S. beginning in September. 

 

“As the light incontinence category leader, the Poise brand continues to bring superior product innovations to market,”  said Jay Gottleib, president of Adult and Feminine Care at Kimberly-Clark North America. “New Poise Impressa will change the category altogether and transform the lives of women with stress incontinence in a way they never thought possible – by helping to prevent leaks instead of absorbing them afterwards.”