Kleenex improves tissues with extra soothing power

DALLAS, Texas Kimberly-Clark Corporation has announced a North American launch of Kleenex Facial Tissue with Lotion.

The addition to the Kleenex brand lineup boasts a lotion added to enhance the softness of each tissue. Kleenex also said that the new 3-ply tissue is 17 percent stronger than the company’s prior tissue with lotion.

Kim Underhill, president of the North American Family Care Business arm of Kimberly-Clark said, “Kleenex is the leading facial tissue brand because it consistently meets or exceeds consumers’ needs by delivering new innovations to the marketplace. Our newest facial tissue innovation combines a more soothing feeling with the strength desired by so many consumers.”

Kimberly-Clark has said that it plans other brand product line extensions into 2009.