Ladibugs launches lice removal brand through hair salons


MINNEAPOLIS — Ladibugs on Tuesday announced the launch of its Ladibugs Hair Care — a chemical-free head lice product line — through more than 1,000 Great Clips locations.

"Families deal with an estimated 6 to 12 million lice infestations each year in the United States, and before now they have had to rely on caustic, chemical-laden products that leave kids with burning eyes and produce mixed results," Ladibugs co-founder Lisa Rudquist said. "Parents do not know where to turn when they find a lice infestation, and many times it is after bath or bedtime so we have our team of lice experts available to help parents through it 24-hours a day."

Ladibugs hair care products include both lice elimination and prevention solutions ranging from $9 to $22.

The elimination products include Ladibugs mousse made from a yeast based enzyme, a natural dissolver of nit glue; Ladibugs mint serum, a nontoxic, pesticide-free serum blended with olive oil and peppermint that soothes the scalp while eliminating the louse; and the Ladibugs metal micro-grooved comb.

Ladibugs also carries a full line of prevention products safe to use daily for the entire family. Ladibugs shampoo and conditioner are made with peppermint oil. When used daily, the shampoo and conditioner help defend hair from lice infestation, Ladibugs noted. In addition to the shampoo and conditioner, Ladibugs also offerings include a mint spray, a lice-fighting tool that uses a specialized mint formula to help ward off head lice.

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