Leading hearing aid manufacturer Starkey launches complete ear care line

MINNEAPOLIS — Starkey Hearing Technologies on Tuesday announced the availability of its new Ear Health product line, including solutions for earwax, earaches, itchy ears, dry ears and for protecting ears from damaging sounds.

Starkey Hearing is already a well-known brand among prescription-only hearing aid products. This move creates a brand resonance for Starkey in the ear care aisle, which may see more hearing aid manufacturers enter the space as hearing aids indicated for mild to moderate hearing loss migrate into OTC sets.

“[Starkey] Ear Health products were designed to give consumers an easy way to take care of their ears," stated Chris McCormick, chief marketing officer Starkey Hearing Technologies. "It is our hope that because of these products, we will see more people take an earlier and more proactive approach to ear and hearing health, which will in turn lead to overall improved health and wellness.”

Starkey's Ear Health products were developed by consulting audiologists and hearing health professionals to address consumers’ top needs for maintaining ear health. As a leading U.S. hearing aid brand, the complete Ear Health line gives consumers easier, one-stop ear healthcare.

“With a dedicated website, attention-grabbing packaging and the Starkey Hearing Technologies name, consumers can now buy ear health products from the company that audiologists and consumers trust,” McCormick added.