Level Brands names marketing, brand-building teams behind menopausal line

CHARLOTTE, N.C.— Level Brands last week announced that Encore Endeavor One, their corporate brand management unit, and Ireland Men 1, their millennial brand for men and the women who love them, will jointly provide strategic advisory services and manage all brand marketing for Damiva, an innovator in all-natural health products for perimenopausal, menopausal and postmenopausal women.



Concurrently, in an associated agreement, kathy ireland Worldwide will steer strategic brand management for Damiva.



"Women's health, for women of all ages and circumstances around the globe, is one of the issues our entire team at kiWW is extremely passionate about," stated Kathy Ireland, chairman, CEO and chief designer kiWW. "Too often women's health issues take a backseat to men or are ignored entirely.  Our Millennial Development Goals include a fierce and fearless commitment to change the landscape for women's health," she said. "Damiva aligns greatly with our efforts to disrupt the women's products industry, by breaking down barriers and creating innovative and natural products for women's lifelong health."



This latest corporate announcement follows Level Brands' recent news of its intention to launch an initial public offering. Level Brands will be the first company with a nationally recognized woman chairman emeritus to launch a Regulation AIPO with an intent to list on a national securities exchange.



Working in concert with Level Brands' CEO, Martin Sumichrast, I am delighted to welcome Damiva, and its great leader, Chia Chia Sun, to the Level Brands' and kiWW family. Together, we can advance our mission of bringing forth innovative, beneficial products for women. Every evening, American families are accustomed to seeing advertising, which speaks to intimacy and men. Finally, we have the opportunity to help couples achieve equal levels of intimacy."



"All of us at Level Brands and kiWW are passionate about making a positive impact – a real difference through bold, unconventional and socially responsible branding," added Stephen Roseberry, president kiWW. "Like our Beauty & Pin-Ups' hair care and women's brand that redefined beauty to be wholly inclusive, including people with developmental disabilities, we see a similar opportunity for social change with Damiva. This is an important and often hushed subject, branded 'taboo,' yet there is a tremendous need for information and options – especially all-natural ones like Damiva's – that we believe women in their 30s and up deserve to know about."



Damiva is a product innovation company based in Toronto that sells natural feminine moisturizers, Mae and Cleo, in more than 4,000 drugstores and health food stores across Canada and the U.S., including Cardinal Health and select CVS and Target pharmacies.