Lice Clinics of America introduces pesticide-free take-home solution

SALT LAKE CITY — Lice Clinics of America on Tuesday initiated the nationwide launch of its at-home Lice Remover Kit, which contains a non-toxic liquid gel that kills lice, detangles hair and facilitates the removal of dead lice and eggs.



"Our innovative and science-based solutions now offer consumers the ability to cure lice infestations at one of our urgent care clinics or in the comfort of their own home," stated Claire Roberts, CEO of Lice Clinics of America. "And unlike other over-the-counter products, ours even smells good, which is a testament to our desire to provide a pleasant user experience in an unpleasant situation."



With the emergence of pesticide resistant "super lice," the new Lice Remover Kit is a pesticide-free innovation that is guaranteed to end even super lice infestations, the company claimed.



"The CDC reports that 6 to 12 million new infestations of head lice occur in U.S. families each year. Many of these families struggle to find an effective solution to remove the lice," cmmented Krista Lauer, medical director of Lice Clinics of America. "As a physician, I have seen many families suffer from lice infestations and they simply do not know what to do. The Lice Remover Kit is an extremely cost effective do-it-yourself solution to successfully cure head lice infestations."



The product launch is built around an innovative YouTube and Facebook digital advertising campaign that will run in areas where the product has local retail distribution. The "Lice Apocalypse" campaign video mixes engaging humor with educational content on pesticide-resistant super lice and how families can cure it.



The Lice Remover Kit is available now in select retail locations nationwide, including CVS, Target, Walmart, Giant Eagle, HEB and Safeway. This launch and availability of the Lice Remover Kit furthers Lice Clinics of America's global reach and positioning as experts for curing lice infestations.