Little Colds Honey Elixir hits market

IRVINGTON, N.Y. — Prestige Brands last month announced the introduction of Little Colds Honey Elixir, a nonmedicated treatment for cough and sore throat, as the newest addition to the Little Remedies line.

“The incidence of cough is already higher this year than last [year] among children [under 5 years of age], according to the Fan Flu data reports in November,” stated Jean Boyko, SVP science and technology at Prestige.

The Little Remedies line now offers four products for the treatment of cough and cold symptoms in children ages 4 years and younger. In addition to the new honey elixir, these include Little Colds Safety Pops for sore throat irritation, Little Noses Saline for nasal congestion and Little Fevers for fever and pain relief.

Little Colds Honey Elixir provides the benefits of natural honey to children between the ages of 1 year and 4 years, the company stated.

A teaspoon is recommended every two to four hours using the measuring cup provided with the product. Little Colds Honey Elixir also may be used by children older than 4 years in a dosage of 2 tsp.